Marketing a small business doesn’t need to be complicated and it certainly doesn’t need to be expensive. You’re most likely in the same boat as many other small business owners – you have the product, you have the service, you just need people to hear about you!
Amplifox is always here to help and deliver cost-effective marketing services for your small business. We make sure to understand your business and use targeted and effective strategies that will work and bring you those all-important customers!
Ideas for Marketing a Small Business
Marketing a Small Business on Google
Marketing a small business online is certainly the future of how the digital marketing world is heading, and in truth, it has been for a long time. Search Engine Optimisation (or SEO for short) is the practice of creating and optimising a multitude of different things to ensure your website ranks higher in Google Search.
SEO might sound tricky (and it quite often is) and there are certainly 100’s of tips and strategies when it comes to SEO, but here’s a really quick tip that you can implement on your own website to improve SEO.
Blog! Just like this one! Yes, the main reason this blog has been written is because we know how important new, fresh content is for Google when it comes to ranking websites.
It’s true, you can blog about anything and everything, but try to blog about things that are relevant to your product or service. For example, you might be a business that sells flowers and you have a page on your website all about Roses and the different rose products you sell; single roses, coloured roses, big bunches of roses. See where we’re going here? Each of those variations we just mentioned would make for a killer blog post!
Top SEO Tip: Make sure you put a link back to the main page that you want to rank on Google. In the above instance, it would be the page all about roses! This will help build something we call “authority” in the SEO world to that page.
If you need help writing your blog or support help setting one up, just get in touch, we’d be delighted to help!
Marketing a Small Business on Facebook
The Facebook Pixel
When it comes to marketing a small business, the Facebook Pixel is one of our favourites! It is absolutely something all small business owners should do before spending money on Facebook Advertising!
What is the Facebook Pixel?
In a nutshell. The Facebook Pixel is a piece of code that is installed on your website, which gathers lots of information about your users. It is one of the most valuable pieces of technology out there that will allow you to target users who have been to your website already, and also those who might be interested in your product or service.
To install the Facebook Pixel, visit Facebook for Business and follow the instructions. Once it’s installed on your website you can really start rockin’ and rollin’ when it comes to targeting your customers!
If you need help, you can always talk to us at Amplifox and we can set it up for you and work with you on putting together some killer creative (video, photography and/or design) to really push your Facebook Advertising to the next level!
If this sounds interesting to you, find out more about our Social Media Marketing services!
Email Marketing for Small Businesses
What is Email Marketing?
Email Marketing is by far and away one of the most effective ways to engage with your current and future customers. We’re not talking a couple of lines to your customers that you have stored on an Excel Spreadsheet either! We’re talking about beautifully designed email campaigns that resonate with your audience.
We love tools like Mailchimp that allow us to send these emails, and we’ve certainly made some beautiful emails for our clients (if we do say so ourselves)! But if you wanted to give it a go yourself, why not give it a try?
You will first need to collect website visitors data, whether that’s through a contact form with a check-box to “subscribe” them to your database. Once you’ve collected enough, you can start creating campaigns to tell customers all about your latest or exclusive offers, any news, your latest blog post (yes we really think you should be blogging) and any updates to your business. It’s a great way to keep customers engaged with you and not your competitors.
If you want to get started with email marketing and have no idea where to begin, we’d be more than happy to help! Get in touch with us and we will make sure to have a chat about how to get it up and running!
The Next Steps for Marketing a Small Business
These are just three of hundreds of marketing tips for a small business and we hope they help you take the appropriate steps in getting them rolled out.
You can of course contact us using the form at the bottom of this page or get booked in for a free marketing consultation to discuss how we might be able to help you!